The Demons are a series of straight running, center pull lures which have a wide range of operational speeds from 6 to 14 knots. The aero dynamic head shape, combined with a cone shaped nose profile and concave face give the Demon series an enticing action. The water flow around the head causes a displacement disturbance while air dissipates from the skirts in the form of a long consistent smoke trail. As the air dissipates, the lure actively shakes through the before returning to the surface to begin the cycle over again.